Myplant & Garden Middle East 2025: Greening the Desert, Shaping the Future

The inaugural Myplant & Garden Middle East 2025, kicking off from November 15–17 at the iconic Dubai Exhibition Centre, Expo City Dubai, is poised to become the definitive launchpad for the Middle East’s $20 Billion Green Revolution. This isn't just a trade show—it's the strategic intersection of global expertise and a regional vision to redefine sustainable urban living in an arid climate.

The Billion-Dollar Green Mandate

The Middle East's landscape market is experiencing unprecedented, high-stakes growth. Projected to surpass $20 billion by 2026, with an annual increase of 5% to 7%, green development is no longer an aesthetic choice—it's a climate adaptation and economic imperative.

• A New Climate Shield: From NEOM and Diriyah Gate to the Dubai 2040 Urban Masterplan, greenery is being integrated as a powerful tool to combat extreme environmental conditions. Well-designed green spaces are proven to increase property values by up to 15%, making landscaping a core strategic investment for developers.

• Massive National Initiatives: The sheer scale of national commitments is staggering. The Saudi Green Initiative alone mandates the planting of 10 billion trees and the restoration of over 74 million hectares of land. This colossal effort is designed to restore vital ecological functions, improve air quality, limit sandstorms, and reduce the crippling "heat island" effect in major cities. Cities are on the front line: Green Riyadh aims to plant 7.5 million trees to lower the city’s temperature by $2.2^\circ\text{C}$.

The Global Convergence of Expertise

Organized by IEG Middle East and V Group, and held under the high-level Patronage of the Ministry of Climate Change and Environment (MOCCAE) of the UAE, the event has gathered an unparalleled alliance of international and local leaders.

Over 100 international brands—including major collectives from The Netherlands and a powerful contingent led by the Myplant & Garden Consortium representing Italian horticultural excellence—will converge with leading Emirati companies like Tanseeq Investment Group, Desert Group, Grand Grower Horticulture, and Planters Group.

"Myplant & Garden Middle East 2025 represents a unique opportunity to bring together the best international expertise in these fields," stated Valeria Randazzo, Exhibition Director. "Our goal is to create a platform that inspires new, resilient solutions for greener and more livable cities throughout the Middle East and beyond, combining proven European know-how with Middle Eastern vision."

Innovation in the Spotlight: Key Focus Areas

The exhibition layout is conceived as an immersive journey through the future of the green industry, with critical focus on solutions for arid environments:

• Landscape & Urban Resilience: Featuring over 35 exhibitors, this area will focus on high-impact urban green management, showcasing next-generation drought-tolerant plant varieties, smart water management, and biophilic-design solutions that integrate nature into concrete urban spaces. Exhibitors like Bioscape, Desert Landscape, Planters Group, and Water in Motion will drive this dialogue.

• Technical Solutions & Agritech: The Technical and Services Area is a hub for innovation, illustrating how research is transforming the sector. Expect to see cutting-edge solutions for greenhouses, bio-fertilizers, energy efficiency, and smart irrigation systems from leaders like Desert Energy and Idromeccanica Lucchini.

• Floral & Design Excellence: A dedicated area will highlight innovative floral production and decoration, with international participation from the Dutch Collective and Italian regions like Liguria and Piedmont, showcasing their horticultural quality, research, and sustainability in ornamental crops.

With powerful delegations of buyers and developers from the entire GCC (Saudi Arabia, Bahrain, UAE, Kuwait, Oman, Qatar), Myplant & Garden Middle East 2025 is more than a display—it is the strategic business hub where the vision for a sustainable, resilient, and lush Middle East will be financially and technically executed.

Your Next Step

Would you like me to draft a list of specific, in-demand technologies or solutions (like advanced water recycling or AI-driven plant health monitoring) that exhibitors at Myplant & Garden Middle East would be showcasing, to add a technology-focused angle?