26 best AI marketing tools I'm using to get ahead in 2025
Francis
Some of the biggest brands like Shopify, Instacart, and Airbnb are using AI marketing tools internally to gain a competitive edge. Through my network and my time running content marketing at Webflow, I’ve uncovered some of the best AI marketing tools on the market today (and listed them below).
It's pretty obvious that AI has taken not only marketing by storm, but the tech industry in general.
Is it all hype?
Will we see a bubble burst like we did 25 years ago?
It's tough to tell. But one thing I'm certain about — AI marketing is the future for how we connect with our target audiences.
While AI today is simply just complex machine learning, the future of AI marketing software is bright.
I've been constantly testing and using different AI tools in my marketing stack for the past 3 years, and every once in a while I come back to this article to update it with any new tools I find myself using often.
If you look at some other posts on this subject, they've been totally copying me and trying to feed you a bunch of results influenced by affiliate commissions.
But this post is different.
These are tools I ACTUALLY use. And if you watch my YouTube video below, you'll see the ones I use the most (and how). The last one in the video is the one I use the most.
Alright, let's go over some of my favorite tools and how I think AI can be applied to different areas of your marketing stack.
What is AI used for in marketing?
In 2025, marketing is all about data — information on your competitors, on market trends, and on what your customers (and potential customers) are saying about your product. There’s a lot of information out there but it’s hard to manually source. AI makes this process much simpler. It does quickly, and at scale, what would be onerous to achieve by hand.
Here are some ways my friends and clients are using AI in marketing:
Sentiment analysis on social media to aggregate positive and critical product reviews with tools like Gumloop.
Automating competitor intelligence reports to stay up to date with what rival brands are doing. You can improve the ROI of your marketing campaigns with better targeting.
AI workflows to write creative copy, helping you keep up with the internet’s incessant demand for content (SEO optimization).
Video editing and content creation workflows with tools like Midjourney and Crayo.
Automating and presenting report with things like Claude Artifacts.
Ad creation automation with tools like Arcads.
And a ton more we'll get into in this article.
It’s likely that you’ll use more than one AI-powered software solution. In fact, most data manipulation tools now use the power of machine-learning and automation to achieve impressive results at scale. In this rundown of some of the best AI-driven apps and platforms, I’ll explain exactly what each one does, what its benefits are, as well as any limitations it might have.
Prefer to watch my top favorite tools? Check out my video:
For those that like to read, keep scrolling.
What are AI marketing tools?
AI marketing tools are software platforms that integrate with LLMs and your existing marketing workflows, using MCP (Model Context Protocol), to help automate internal workflows for marketers. These tools can help you either create something new, using AI, or take your automation skills to the next level without needing to be an AI Engineer.
At first, many of these AI tools seemed to just be using regular machine learning algorithms that had nothing to do with modern day "AI". But now, many of them leverage LLMs like ChatGPT, Claude, Gemini, or Grok, to give your existing workflows a layer of intelligence we have never seen before. It's actually quite amazing.
There's now this wave of marketing automation platforms that is changing the way teams think about productivity. Even Tobi, CEO of Shopify, sent a memo saying that all employees need leverage AI tools in some way. So it's no longer something we can turn a blind eye too (even though I did for some time).
Okay, let's check out the tools!
26 best AI marketing tools to grow your business in 2025
Here are 25 AI marketing tools you need to try in 2025:
- Gumloop (best for AI automations)
- Surfer SEO (for content optimization)
- Notion AI (for productivity)
- Jasper AI (for copywriting)
- Lexica Art (for blog thumbnails)
- LALAL.AI (for audio recordings)
- Crayo (for short-form videos)
- Brandwell (for generating SEO blog posts)
- Originality AI (for AI content detection)
- Writer.com (content writing for teams)
- Undetectable AI (for rewriting AI content)
- ContentShake AI (for SEO blog writing)
- FullStory (for digital experiences)
- Zapier (for automating tasks)
- Hemingway app (for content editing)
- Chatfuel (for chatbots)
- Grammarly (for content editing)
- Albert.ai (for digital advertising)
- Headlime (for landing pages)
- Userbot.ai (conversation management)
- Browse AI (for scarping web pages)
- Algolia (for search and recommendation APIs)
- PhotoRoom (for removing image backgrounds)
- Reply.io's AI Sales Email Assistant (for email replies)
- Brand24 (for media monitoring)
- Influencity (for influencer marketing)
Okay, let’s dive a bit deeper into each one.
Source: https://www.marketermilk.com
